Reese’s Square Peanut Butter Cups

Reese's Peanut Butter Cups square redesign efficient packaging volume 2020 dave delisle davesgeekyideas

How about some sacrilege? The same amount of peanut butter cup but in a more efficient square shape. This is to save about 15% in packaging and increase the number of bars that can be shipped around the world.

But wait there is more: I ditched the black wrappers so the cardboard tray has a flap to keep the cups separated. This helps reduce more waste, plus those darn wrappers always tear some chocolate off the bottom of the cup!


Cadbury Creme Eggs Bar

Cadbury Creme Egg Bar by Dave Delisle dave's geeky ideas

In Canada we have this cruel annual tradition where Cadbury Creme Eggs are sold from Jan 1st until Easter, then poof, they’re gone. I would like a year-round variant that combines the eggs with the Caramilk bar. If this became a thing, all of the turmoil that plagues our great country¬†would be completely eradicated. No pressure, Cadbury.


Here is a bonus Twix S’mores idea. Hershey makes several S’mores bars, I would just like them in the Twix format. I think the graham crackers would preserve the “cookie-ness” that Twix are known for. The layer of caramel would set this apart from Hershey’s offerings, in my opinion.