This was just a personal pet project to make all three Super Mario games for the NES look uniform in appearance, mainly in the style of Super Mario 3. The lower wordmark logos were for the sides of the box (and the top of the cartridge label too). Nothing against the first two games’ box art, which are iconic, this was just for fun.
The goal was to print these for some plastic clamshell boxes (like these ones I have) for display on my shelf, but I gave these games away to my nephews last year. Might still do this if I ever get the games again.