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Ideas To Help The Wii U
Last night Nintendo announced that sales for the Wii U are going to be well below expectations for fiscal year 2013, and despite the one year head-start it appears that it will fall behind newcomers PS4 and Xbox One sometime in 2014 (in terms of units sold).
So why is the Wii U faltering? Is it the console’s price or lack of games? Is there brand confusion with the previous Wii console? Are the Wii U’s specs not powerful enough for the long haul? Depending on who you ask it could be one thing or all of the above. Regardless, the Wii U is selling about as well as the doomed Sega Dreamcast, which doesn’t bode well for its future.
Here are some suggestions to help Nintendo’s flagship console: Read the rest of this entry
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Car Dealership Idea: Hot Wheels Sign
If I were to open a car dealership the first order of business would be a sign, one that is essentially a giant Hot Wheels package containing an actual car.
Not only would it serve as eye-catching signage, but it would also serve to highlight a particular car - much like dealerships do when they place a single car on a ramp or display stand to make it stand out from the lot.
This sign would also illicit smiles from those who see it because it triggers feelings of nostalgia, particularly the experience of car shopping when you were a kid. Because back then all the cars were in card packages sitting on pegs.
This type of signage makes it clear the car is a purchase item, and also implies the car is really cool and fun to drive.
It would only work for car brands that had a few cool models in their lineup. Seeing a Mustang or Challenger enclosed in the sign is appropriate. A compact or a station wagon, not so much.
UPDATE (June 10th/2015): well this idea has since been used several times (2013 onwards), so you’re welcome, auto shows/auto dealers.
