Second Winnipeg Jets Logo Concept

Yesterday it was finally announced: the new NHL team in Winnipeg will indeed be called the Jets. No logo or jersey has been revealed yet, only the vague description from the owners that the logo and color scheme will be familiar.

I thought I’d take another crack at the Jets logo, now that it has been made official.

I’ve always been a huge fan of simple logos that use a single letter to represent the city or team. This approach is common in Baseball, though there are teams in hockey that utilize this style to perfection. The Montreal Canadiens and Boston Bruins are perfect (and timeless) examples. The Flyers, Canucks, Avalanche, and my favorite team the Calgary Flames also use this style for their identity.

With those team logos in mind I crafted this ‘W’ logo, which was formed by two Jets’ vapor trails. It made sense to use two jets, the name being plural and to represent two different eras of NHL hockey in Winnipeg.

This could work as the main logo or even a shoulder patch. I personally like the simplicity, and how you can see the ‘W’ from afar, or even in a small thumbnail.

Here is a more “italicized” version:

A couple of more variants, one featuring a ‘J’ as well. Very New Jersey Devils-like:

Here is a request to see a single plane doing the ‘W’ loop-de-loop. I also thought I’d try one with text, which looks good, but the NHL has been doing it so much these past 5 years! Ah well. Here they are: