Power tools are often referred to as toys by those in the handyman segment. These tools are designed to look as good as their functionality, to the point where the color scheme is the brand identity. Many tool jockeys like a uniform set of tools, making them a prized collection of sorts. But what about tools aimed at pop culture savvy geeks?
Currently there are no tools designed to lure in the geeks, and that’s a shame. There are many possibilities that would entice geeks to enter hardware stores, perhaps even for the most minor home project.
Above is a Constructicons-themed power tool. Rather apt for building stuff, if I may say so. To some it may look like a toy, but to a geek it says elite handyman.
Other brands that could be used for a tool line to revolve around: Hot Wheels, Star Trek (engineering), X-Men (based on the mutant Forge, or the Sentinels), Bob the Builder (hey some people would like that!), and Tonka to name a few.
My personal choice would be the Constructicons one. Their distinct color scheme – likely created to avoid lawsuits with Caterpillar and other heavy machinery companies – is just so unique and recognizable.
It would also be so cool if Caterpillar painted their construction vehicles in green and purple. Construction sites would never look the same!