Started watching Adventure Time this past month, and it’s safe to say I’m a big fan. It’s a whimsical, carefree show which makes for a nice chaser for something like Breaking Bad.

I made this design very simple because I am often told my concepts are too expensive to execute. It is a cardboard sleeve with an insert that holds several Blu-Ray cases. It is based on BMO (Beemo), a character fashioned after an old Game Boy.

Beemo comes with a detachable arms (not unlike Mr. Potatohead’s). The legs are connected in a horseshoe shape, perfect for a stand the case can sit on. The feet can swivel for some pose-ability, but mostly to allow for all the accessories to be stored in the case (for shipping and display).

The best feature of this design is an interchangeable face, made possible by a square hole punched into the main sleeve, and numerous expressions placed on all the Blu-Ray cases. Each case can have up to 4 expressions. You then place the case at the front of the box in the correct orientation to display the expression (or video game even) that you want.

Here is what a case design would look like:

Again this is the “frugal” design. I feel the limbs are optional too:

You can also go in the opposite direction with a fancy plastic case featuring molded buttons and a few controllers as well. I just thought I’d put together a design that was practical and could conceivably be released.